Land Rover launches web campaign
T3: Land Rover promotion
Chloe Markowicz 12-Sep-08
Land Rover Group has hired special interest publisher Future to manage a two-month digital campaign for Range Rover Sport.
Future will promote the luxury 4X4 vehicle on its gadget website T3.com. The technology news website will launch a new online channel for the campaign. The 'Something for the Weekend' channel will cover film releases, video games, getaway plans, music gigs and live events.
Range Rover will take up all the advertising spots on the channel. T3.com will also give users the chance to test drive the car at their local Land Rover dealership.
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