The Week in Healthcare

Athena signs Steve Carroll

Oasis Healthcare, the national dental practice chain, has handed Citigate Dewe Rogerson a six-figure account. The agency will target consumers and will position Oasis as the ideal partner for primary care trusts.

Athena Medical PR has appointed healthcare stalwart Steve Carroll as MD. He succeeds long-standing MD Cherry Wood, who resigned after 11 years to launch her own agency (PRWeek, 5 September). Carroll has been acting as a freelance senior consultant since his departure from heading up Fleishman-Hillard's pan-European healthcare practice in 2005.

The pharma industry is being urged to promote its ethical credentials after it dropped from first to third in Covalence's EthicalQuote ranking for the past year. Lawsuits and philanthropy fatigue are understood to have affected how the public views the industry.

The UK has ranked highest as a provider of health consumer information in a survey analysing six countries. The survey by Accenture considered information provision according to access, coverage, cost to patient, quality of care and wellbeing.

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