Compass turns to Good Relations

Alec Mattinson 03-Oct-08

Compass Group UK & Ireland, part of the world's largest catering company, has brought in Good Relations to position it an expert in 'workplace eating'.

The agency won a four-way pitch to lead B2B and B2C campaigns covering eating at work and the working environment.

The campaign will run with the theme ‘Britain needs a workplace that works'.

The account is being led by director Ian Barber. He said: 'Compass Group runs more restaurants in the UK than McDonald's and serves up everything from Tex-Mex to Toad-in-the-Hole. There is a real opportunity to position the business as experts in workplace eating and the working environment.'

Compass Group UK & Ireland is part of the wider Compass Group which operates in 62 countries, with more than 360,000 employees.

 

Only registered users may comment. Please login to comment.

Subscriptions

Not a subscriber? View PR Week subscription options here.

Already a paid subscriber?

If you have a paid subscription to PRWeek magazine but have not used PRWeek.com before, please click here to activate your subscription.