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Universal Orlando Resort: aims to recreate fictional Harry Potter world at theme park

CAMPAIGN: The Wizarding World of Harry Potter announcement

- 26-Sep-07

Having agreed a deal to create The Wizarding World of Harry Potter theme park at Florida’s Universal Orlando Resort, Universal sought a way to communicate this to ensure buy-in from a fiercely loyal fan base and gain widespread coverage both on- and offline.

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CAMPAIGN: The Wizarding World of Harry Potter announcement

- 26-Sep-07

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