Glance around any flight heading out to the Middle East this winter and chances are it will be sprinkled with a healthy contingent of the UK PR fraternity. From agency chiefs drumming up new business to British mid-career PROs carving out their place in a fast moving market, the Middle East has turned into a modern gold rush.
Here we bring together some of the very best thinkers in this fastmoving area. It is a heady mix of specialists within big agencies and specialist consultancies. You will draw your own conclusions having read these essays - and hopefully improve your own thinking in this critical area.
The very best thinkers in consumer PR share their cutting-edge experience. Included are essays from Graham Goodkind, Michael Frohlich, Johnny Pitt and Angie Moxham. Plus we were delighted to hear from some of the pillars of the consumer PR establishment such as Shine and Lexis.
Explore the best collection of viewpoints on the current market and the issues facing healthcare PR practitioners. Included are essays from Citigate Dewe Rogerson, Weber Shandwick and Bell Pottinger. Plus, hear from top-performing healthcare specialists such as Chandler Chicco Companies and Virgo Health, fast-growing newcomer Pegasus PR and a fascinating perspective from public affairs specialist Advocate Policy & Public Affairs.
Read views on the tightly fought battle at the very top of British politics, the likely implications of an economic downturn on the PR sector, and insight into the increasingly colourful battle for political and economic power in London. Also included are several forthright views on the current soul-searching over lobbying 'ethics'.
Read the very best thinking from digital communicators and marketers, who explain the baffling lexicon of web 2.0 and discuss ways to employ new media channels as part of a PR strategy.
Follow the formula - it works
Companies need to put into place a well-thought-out strategy before publicising their CSR initiatives... says Jed Bailey
Honesty is the best policy
Do not be affraid to use CSR as a marketing tool, just be aware that the public are very good at spotting fakes... says Gary Freemantle
Loyalty to a worthier cause
Companies must deicde if they want to take a lead in creating life-improving products and services to effect change... says John Drummond
Plan carefully to add value
The ever-mounting scrutiny emerging from mainstream investors will raise the bar for the CSR function... says Thrusie Maurseth-Cahill
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