Henry's House wins winter sports brief

Matt Cartmell 01-Oct-08

Henry’s House has picked up an account to promote the UK’s biggest ever winter sports and music festival – 4 Freeze.

The brief, handed to Henry’s House by Sports Vision and Channel 4 will take place at London’s iconic Battersea Power Station on 23 to 26 October and will include a 30 metre high ski-jump made of real snow.

Bands confirmed to perform include The Enemy, The Automatic and the Cuban Brothers.

Henry’s House will be promoting all aspects of the PR campaign for coverage on Channel 4. The agency was awarded the business without a pitch, based on the work they have done for Channel 4’s T4 on the Beach summer event.

Only registered users may comment. Please login to comment.

Subscriptions

Not a subscriber? View PR Week subscription options here.

Already a paid subscriber?

If you have a paid subscription to PRWeek magazine but have not used PRWeek.com before, please click here to activate your subscription.