Trimedia picks up Carmen account

Tom Williams 29-Apr-05

Gambling group Carmen Media has appointed Trimedia Communications as its global corporate and consumer agency.

South African e-commerce marketing company ForwardSlash, which ran the review, said Trimedia's brief would include bringing the Belle Rock Gaming business to the UK, where its online casino The Gaming Club is already established.

The agency saw off Hill & Knowlton, Fleishman-Hillard and Pleon for the brief, fees for which are believed to be around £1m.

Trimedia handled communications around The Gaming Club's sponsorship of last year's World Poker Championship.

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